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What is a hotel pricing strategy?

In a few words, creating the hotel pricing strategy involves setting up what you will charge for each room to maximize profits. There are few factors hoteliers take into account in the pricing of hotel rooms. What are the factors that affect the price of the room?

What is the UK hotels forecast for 2022-2023?

But, as the PwC UK Hotels Forecast 2022-2023 reveals, there are diverging fortunes for hotels in London and those in the UK regions. Revenue per available room (RevPAR) in London in real terms is forecast to reach between 101% and 105% of pre-pandemic levels by the end of 2023.

Why is forecasting important for hotel rooms?

As hotel rooms are a perishable asset, forecasting is an indispensable means to maximize hotel occupancy rates. There are various types of tools available for your hotel to carry out a thorough, accurate forecast, which differ depending on your needs and budget.

How do I pricing my hotel rooms?

Pricing your hotel rooms is about getting the most revenue possible out of each individual room. Don’t think about what the room is worth; think about how much value you can get out of it – the guest will often be prepared to pay more money than the flat-rate if they sense an opportunity to get a little extra benefit.

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